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Addressable TV
Publications
December 2022
Thinking Inside the Box Phase 5: Lighting Up Neural Networks: The Brain’s Response to Addressable Ads
#Addressable TV
#New to TV
#Advanced TV
Publications
June 2021
Thinking Inside the Box Phase 3: Measuring the Success of Addressable TV
#Addressable TV
#Advanced TV
Publications
September 2020
Thinking Inside the Box Phase 2: The Addressable TV Opportunity
#Addressable TV
#Advertising Research
#Advanced TV
Publications
May 2020
Thinking Inside the Box Phase 1: A Viewer’s Perspective: What is Television?
#Addressable TV
#Advertising Research
#Advanced TV
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