Every strategy starts with insight and science

Our Approach
Every strategy starts with insight and science

Our agencies' approach is based on one simple, but powerful, principle: A strong, definitive strategy begins with precise consumer insight and an impeccable approach to business science. And when it comes to insight and business science, our capabilities are unmatched.

Our proprietary technology drives these insights and business science capabilities. Our success has fueled continued growth, making us the largest media investment management company and media agency holding company in the world. It’s the engine that helps us excel at everything we do, including our advanced marketplace analytics, benchmarking, and market simulation modeling—all of which inform our trading strategies and provide unparalleled results for our agencies’ clients.

Our scale fuels opportunities. Our agencies distinguish GroupM from other media holding companies. It’s yet another way in which we enable our agencies so that they can create lucrative opportunities for clients effectively and efficiently.

Our talent delivers the intelligent application of insights for our clients. Our agencies are yet another way GroupM stands out from other media holding companies. The talent and cultures of our individual agencies are as diverse as they are passionate, creative and collaborative. This agency diversity means there’s a perfect fit for every client, no matter the industry, size or business goals.