Out-of-home (OOH)

Media Investment Management
www.meritusglobal.com
Meritus Analytics is an analytical centre of excellence set up by the WPP through GroupM based out of Bangalore, India.

Meritus enables fact-based decision making on marketing investment through application of suitable data management, analytical and reporting solutions.

Meritus also helps clients in the area of creating marketing dashboards and visualizations to track KPIs and monitor progress.

What we offer

By harnessing advanced technologies, we manage vast volumes of data so that clients can probe and measure every element of business to arrive at valuable insights.

We go beyond executing models by translating data into decisions, in areas such as:

• Product & brand management
• Portfolio Allocation
• Response Maximisation
• Demand Forecasting
• Customer Lifetime Value segmentation & analysis
• Market basket analysis
• Predictive Analytics

We are a full service Knowledge Process Outsourcing (KPO) provider with expertise in consumer durables and packaged goods, Telecom, Retail, Finance and Healthcare

Meritus manages a global service with a project centre in Bangalore, India with a regional HQ in Singapore.