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2009.11.30 Press Release

India Media Spending Narrowly Avoids Recession

GroupM country update predicts moderate recovery for the smallest BRIC in 2010

India's advertisers are making the most of soft media pricing to sustain campaign weights at reduced cost. GroupM now pegs 2009 ad revenue growth at only 1 percent excluding one-off election spending, down from the 3 percent we forecast in the summer.

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