To win, brands needs to do much more than react to change; we help winners lean into change.

People: 
Lindsay Pattison
Designation: 
Global CEO, Maxus
maxus

To win, brands needs to do much more than react to change; we help winners lean into change.

Maxus Global is part of GroupM, the world's largest media investment management group that serves as the parent company for all WPP's media agencies, and which buys over one third of the world's media every day. The newest of GroupM agencies, Maxus was set-up in 2008 to take advantage of the opportunities created by the digital age and to help its clients to 'lean into change'.

 

Maxus prides itself on being a global network of local agencies, focused on large local business (BT, ABF in the UK, Tata in India, Telecom Italia in Italy) and handling several interational clients such as L'Oreal, FCA, GSK, Barclays, UPS and Church and Dwight.

 

At the core of Maxus sits Metalworks, its creative technology R&D division delivering interactive experiences for clients including GSK, Bayer, Tesco and others globally via a team of creatives and technologists. Maxus Global employs over 2,500 people across 55 countries in 70 agencies worldwide. And, it is the world's fastest growing media networks across the last six years running (RECMA, 2014). It was named Campaign's Global Media Network of the Year 2011, Ad Week's US Agency of the Year 2011 and one of Ad Age's Agencies to Watch for 2012. 

company snapshot

THE WORLD’S FASTEST-GROWING MEDIA AGENCY RECMA 2012/2013
AGENCY OF THE YEAR ADWEEK'S US AGENCY OF THE YEAR, 2012
THE AGENCY TO WATCH AD AGE'S TOP 10 AGENCIES TO WATCH, 2012