GroupM Entertainment, an operating unit of GroupM Worldwide, is engaged in the business of creating, financing and distributing intellectual property to create advantages for its clients and generate new sources of revenue for its agencies. GroupM Entertainment provides financial, business and legal support to the Agency Entertainment teams at Mindshare, MEC, MediaCom and Maxus. In addition, best practice creative support is provided to insure that the Agency Entertainment offerings provide best in class Entertainment Marketing solutions to clients. This past year, Mindshare Entertainment in the US accomplished an industry first, by seeing it's short form on-line series, In the Motherhood, created for clients Unilever and Sprint licensed by a Broadcast Network, ABC and aired as a half-hour comedy series.
To help support these client service efforts, GroupM Entertainment makes capital investments in properties to be produced and distributed in both television and on-line media. GroupM Ent funds are invested to fund either the production or acquisition of a property to be carried by a media network. The goal is to see these properties achieve a return by being sold outside the market of their origination, and we work with local GroupM auspices to achieve this objective where possible. In the past year arrangements of this type were completed in the UK, North America, and Slovakia, with agreements in development and discussion in several other territories.
During this part year, GroupM Entertainment was also able to secure an innovative production and distribution relationship with Yahoo. This relationship sits along side a similar construct created in the UK previously with MySpace.