GroupM Search is the search marketing specialist division of GroupM, the media buying and planning arm of WPP responsible for more than 1/3 of the world's media buying. GroupM Search provides thought leadership, search innovation, technology and resources to GroupM's media communications and planning companies through divisions that include: Maxus Search, MediaCom Search, MEC Interaction, Mindshare Search, and the direct-to-clients brands Outrider, Catalyst Online and Quisma.
GroupM Search has the largest global footprint of any search organization with 650 search marketing strategists serving more than 40 countries. Supported by the resources of GroupM Search, GroupM clients are well-positioned to benefit from best-in-class search marketing practices that include paid search, search engine optimization, social search, mobile search, video search and local search, as well as the proprietary search technology, Decide DNA. To date, GroupM Search and its divisions have received more than 24 industry awards across search, digital, business and technology categories, including Agency of the Year by OMMA Magazine. GroupM Search executives and search strategists from North America, EMEA and APAC share global industry perspective through the search engine marketing blog, SearchFuel.com. (www.searchfuel.com).
In 2009, GroupM Search, together with comScore and M80, led groundbreaking industry research exploring the interplay of social media and search marketing which received notable international attention. The whitepaper expanding on this research, "The Influenced: Social Media, Search and the Interplay of Consideration and Consumption," is available at www.searchfuel.com.
Chris Copeland, GroupM Search CEO, North America
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