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GroupM Trading

GroupM is the central Trading organization for all of WPP's communication agencies: MindShare, MEC, MediaCom and Maxus. It is the world's largest buyer of media space with 2008 billings independently assessed at $83bn.

Our truly unique combination of talents, together with the size and scale of our business, enable us to deliver leading cost advantages for our clients at the highest level of transparency. A consistent global understanding of trading and benchmarking processes gives the real incremental media value that our clients already benefit from everyday.

We always respect, protect and guarantee our individual client's confidential trading arrangements and their specific interests.

At the same time, nothing is more inspiring than the current explosion of opportunities in the digital media area. Targeted advertising solutions will help us to finally overcome the barriers between old and new media. The global and short term roll-out of Targeting, Video and Performance will lead us to an entirely new type of trading for our business. Achieving a leading position in this exciting field will be a key priority on our mission to create a truly new level of incremental benefits for our clients.