In 2012, Irwin Gotlieb was named Chairman of GroupM where he has served since its inception. GroupM is the leading global media investment management company. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, Mindshare and Kinetic. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
Irwin joined WPP in September 1999 as Chairman and CEO of Mindshare Worldwide and moved into his previous role as CEO of GroupM in April 2003. Prior to WPP he was President and CEO of MediaVest Worldwide, a company that he founded in December 1993. The founding of MediaVest represented the fulfillment of a 22 year journey with the company which started with his joining Benton & Bowles in 1977 as Associate Director of Broadcast Programming.
Irwin is a three time Adweek/Mediaweek All Star, including a President's Award in 1997. He is also a double Advertising Age Media Maven honoree and in February 2000 was named as the Media Player of the Year by Advertising Age - the only occasion that this award has been given. In October 2006, he became the first advertising / media agency executive to be inducted into the Broadcast & Cable Hall of Fame. In January 2010, he received the Brandon Tartikoff Legacy Award.