This Year Next Year – Interaction 2013

Welcome to This Year Next Year Interaction 2013; our commentary on the current state of the

GroupM Study Says Internet Advertising Spending Will Reach 15% of Total in 2010: Total Expected to Hit Almost $65 Billion Next Year

NEW YORK—Tom Dempsey, a media agency veteran with extensive national broadcast media buying experience, today was named director of digital investment for GroupM North America, a new position.

NEW YORK—Veteran mobile marketing executive Michael Nevins today was named Director of Mobile for GroupM North America, a new position.

AMSTERDAM–GroupM announced today that it has acquired LaComunidad, a leading Dutch interactive agency.  LaComunidad specialises in viral and social media campaigns, and has developed the viral tracking technology ViralTracker.View more

GROUPM ADDS OUTRIDER TO FAMILY OF MEDIA COMMUNICATIONS AGENCIES, CREATING DEDICATED