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2012.10.10 Press Release

Xaxis Launches in China; Brings Data-Driven Audience Buying to Country’s Digital Media Market

Xaxis Launches in China; Brings Data-Driven Audience Buying to Country’s Digital Media Market

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Asia Pacific  |  China, GroupM China, Rajesh Sukhwani, Xaxis
2012.08.15 Articles

Elevated to Global Role, GroupM’s Norman Plans to Ease Vendor Chaos

Elevated to Global Role, GroupM’s Norman Plans to Ease Vendor Chaos

AdExchanger Article by Zach Rodgers

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Global  |  Digital, Dominic Proctor, GroupM, Maxus, Rob Norman, Xaxis
2012.07.03 Articles

How to Use Data to Deliver the Right Ad to the Right Person at the Right Time, by Brian Lesser, CEO, Xaxis

Ad Age Article: How to Use Data to Deliver the Right Ad to the Right Person at the Right Time

What to Look for in Choosing an Audience-Buying Strategy

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North America  |  Brian Lesser, Xaxis
2011.06.27 Press Release

Group M Launches Xaxis, Ad Agency's Most Comprehensive Audience Buying Solution

GROUPM LAUNCHES XAXIS – AD INDUSTRY’S MOST COMPREHENSIVE
AUDIENCE BUYING SOLUTION

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Global  |  Brian Lesser, GroupM, launch, WPP, Xaxis