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CEO, GroupM Asia-Pacific

Mark Patterson

Mark Patterson is the CEO, GroupM Asia Pacific. A graduate in commerce from Birmingham University, Mark began his media career in London as a marketing and then sales executive with a leading billboard contractor (now Clear Channel).

 

In late 1988 he joined Ogilvy & Mather London as a media planner and progressed over the next 7 years to the position of Media Group Director.  In his time there managed clients including Ford, Compaq, Microsoft, Unilever and American Express.

 

Mark moved on to join a medium sized media agency 20:20 Media as deputy managing director, becoming managing director four months later. Clients included Daimler Chrysler, Nortel Networks, Financial Times and Seiko.

 

In October 2000 Mark moved to Tokyo to take on the role of CEO of Mindshare Japan and worked with the team there in establishing Mindshare as the first major media agency in Japan focusing on media planning

 

In 2002 Mark's role extended to CEO North Asia and in mid 2003 he relocated to Hong Kong managing China, Taiwan, Hong Kong, Japan and Korea.

 

In October 2005 Mark was appointed as CEO GroupM North Asia with responsibility for all WPP's media assets in the sub-region including Maxus, MEC, MediaCom, Mindshare and Kinetic with combined billings of US$3bn (RECMA).

 

In May 2007, Mark was appointed as COO, GroupM Asia Pacific and in June 2008, Mark was appointed as CEO, GroupM Asia Pacific.