Storytelling, mobile advertising, data, viewability and how to target Gen Z. That's just a few of the changing and evolving aspects of the media on show at this year's Mlab.
But what did the marketers think? Watch the video above to get a flavour of Mlab, and hear from Haribo country manager and marketing lead Chris O’Brien, Danone Nutricia senior innovation manager Nadim Sharbean and Ubisoft marketing director Mike Kolodzinski.
READ MORE HERE.