GroupM agencies provide a detailed plan and clear-cut roadmap for all media placements to ensure a maximum return on investment for their clients’ marketing dollars.
Johan Boserup is the Global CEO for GroupM Trading. In this role, Johan will oversee the media buying operation across WPP’s media agencies (Maxus, MEC, MediaCom and Mindshare), with total global billings of $90bn (RECMA). Johan sits on the Global Executive Committee of GroupM.
Johan is responsible for leveraging GroupM's market leading scale to enable the four agencies within the group to deliver incremental value to their clients. Johan is also tasked with driving new media trading models, challenging and moving the marketplace, to generate value for our clients.