Johan Boserup

Johan Boserup is the Global CEO for GroupM Trading. In this role, Johan will oversee the media buying operation across WPP’s media agencies (Maxus, MEC, MediaCom and Mindshare), with total global billings of $90bn (RECMA). Johan sits on the Global Executive Committee of GroupM.

Johan is responsible for leveraging GroupM's market leading scale to enable the four agencies within the group to deliver incremental value to their clients. Johan is also tasked with driving new media trading models, challenging and moving the marketplace, to generate value for our clients.

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As Chief Innovation Officer for GroupM, Cary is responsible for leading the company’s efforts in the identification, evaluation and development of new and emerging digital platform technologies. She works with all of GroupM’s media agencies to powerfully employ “tech stack” digital tools.

QUISMA is one of Europe’s leading agencies for online performance marketing

QUISMA is one of Europe’s leading agencies for online performance marketing. The 220-strong team creates value for clients in the areas of buying, optimizing and delivering digital media across all channels and devices. Our real-time advertising services include Performance-based Display Advertising, Affiliate Marketing, Search Engine Marketing, Search Engine Optimization, Conversion Optimization, and Data Intelligence.

Strategy & Tactics

GroupM agencies provide a detailed plan and clear-cut roadmap for all media placements to ensure a maximum return on investment for their clients’ marketing dollars.

Powered by GroupM, The Midas Exchange is WPP’s corporate trade company, delivering superior media quality and accountability in corporate trade transactions. Midas specialize in purchasing undervalued/underperforming assets including excess inventories, automobiles, real estate, aged receivables, corporate aircraft, capital equipment, capacity, etc. at up to full book valueof these assets in the form of Midas/GroupM backed Trade Credits or Cash. In exchange, Midas executes a portion of the client’s future planned and budgeted media expenditures.

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