Peter Tortorici is the Chief Executive Officer, GroupM Entertainment. One of the television industry's most respected executives and involved with some of television's biggest hit series, Peter has served as President of two Broadcast Networks, taken one to #1, developed top-rated shows, and created new business ventures for some of Hollywood's most prolific Studios and production companies.
Tortorici was executive vice president, and then president of CBS Entertainment. During his tenure, he was part of a team that guided the network to achieve #1 status in primetime, daytime and late night schedules for three consecutive seasons. As president, he was instrumental in developing such Emmy Award-winning series as Northern Exposure, Picket Fences, Murphy Brown, and Chicago Hope. In addition, he supervised, CBS Productions, and turned out several highly successful programs including Touched By An Angel, Dr. Quinn, Medicine Woman and Walker, Texas Ranger.
Tortorici later joined the Carsey-Werner Co. as Executive Producer. He supervised on-going production of the company's network shows including the Emmy Award-winning, 3rd Rock From The Sun and developed new programs including the launch of Cosby. He also created the company's consumer products division and launched their first on-line initiatives.
Tortorici later served as President and CEO of Telemundo Network. He crafted and supervised the successful re-launch of the U.S. Hispanic network for owners Sony and Liberty Media. He subsequestly joined with Sony Pictures Entertainment and Columbia TriStar Television as an independent producer. His Peter Tortorici Productions produced two critically acclaimed Prime Time series; Body & Soul on Pax TV, and Significant Others with NBC/Bravo.
Tortorici joined Mindshare in 2003, founding Mindshare Entertainment, and later went on to establish agency entertainment practices for all of the GroupM agencies worldwide. Currently serving as CEO of GroupM Entertainment Worldwide, Tortorici provides global leadership to GroupM's content production, financing and distribution initiatives. He has overseen the growth of the business, which began in the US to a true global force with ongoing operations in Canada, EMEA and Asia. He has been honored industry wide and in particular by both AdAge and Business 2.0 for innovation, leadership and accomplishment in the emerging area of Branded Entertainment and Content. Adding to an impressive list of creative credits he most recently served as Executive Producer of We Are the World 25 for Haiti along with Quincy Jones, Lionel Richie and Academy Award winner Paul Haggis.