JOHAN BOSERUP NAMED GLOBAL CEO OF GROUPM TRADING
LONDON—In a move to further enhance the group's media buying and trading resources GroupM is bringing in Johan Boserup from Omnicom to lead the Global Trading discipline as Global CEO GroupM Trading.
Johan will report into Juergen Blomenkamp, a member of the global executive committee, and Dominic Proctor, Global President.
"I am thrilled that Johan is joining GroupM," said Juergen Blomenkamp. “We will work together to strengthen the existing strategy and direction for GroupM Trading, and to build on our current success to create even better results for our clients in the future.”
Boserup is one of the most experienced global media traders in the world. He joins GroupM after 17 years with Omnicom Media Group - serving for the past five years as the Worldwide Chief Trading & Accountability Officer, responsible for media buying across the group. Alongside his trading experience, Johan has a background in digital media.
"Over the last couple of years we have successfully established robust global trading organizations in each of the agencies. In his new role Johan will be tasked with bringing the media trading discipline even closer together across the group,”Juergen Blomenkamp adds.
Johan will accelerate the leverage of GroupM's market leading scale to create opportunities across the four agency networks within the group. The media trading landscape is facing extreme change and the traditional models are under more pressure than ever. Together with the agencies, Johan will continue to drive new media trading models to generate even more value for our clients.
“In media trading, scale will always be important,” Boserup says, “and in that respect GroupM can offer its clients something that other agency groups can't. As a competitor I have seen GroupM prove again and again to be capable of great things and I am thoroughly looking forward to becoming part of that success. I remain humble to the challenge and I’m confident that, together with the existing team, we will be able to deliver significant incremental value to GroupM’s clients.”
Johan will join in the first half of 2013, and will be based in London where he lives with his family.
A photo is available upon request.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.