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2012.12.17 News


Magazine Focuses on How Brands Can Leverage Consumer Passions

December 17, 2012 – MediaCom is pleased to release the fifth issue of its trends & issues magazine, BLINK.  This issue of BLINK focuses on consumer passions: how brands can identify them, create engaging experiences around them and, ultimately, convert them to sales. 

In each edition of BLINK, industry experts and thought leaders from across the globe share insights and opinions. Originally developed in the Nordics, BLINK is now a global publication shared with clients, prospects and press.
Articles and features in this special issue of BLINK include:
• An exclusive interview with Pelé, an enduring legend both on and off the field.  Pelé shares the secret of his success, and talks about how brands can most successfully align themselves with the things consumers care the most about
• What does a passionate brand look like? How does it behave? We get the answers to these and other questions from a brand research expert at fellow WPP shop, Millward Brown
• Everyone’s talking about mobile but we stop to give brands some practical advice
• What happens when things don’t go according to plan? Take a look at five engagements that went horribly wrong, and the lessons that marketers can take away from them

BLINK is published both in hardcopy and as a digital flipbook.  The flipbook can be found here:  (

For more information or to request a hardcopy of BLINK, contact Daniel Haack at or 212.912.4797.

About MediaCom
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US$23 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our “People first, better results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers;  MediaCom Entertainment & Sports Partnerships (ESP), our strategic consultancy specializing in helping brands engage consumers through their passion points; and MediaCom Business Science, focused on helping clients achieve maximum sales return.  MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and is a part of GroupM, WPP’s media agency group, which is the largest worldwide.  For more information, visit