Data & Analytics
Strategy & Business Development
"Media strategy isn’t just about ad space and hasn’t been for a long time."
GroupM’s approach is based on one powerful principle: a winning strategy begins with precise consumer insight and impeccable business science. In this, we are unrivaled. Proprietary technology drives our business science capabilities and insights, fueling our ongoing growth and position as the largest media investment management organization in the world. Our scale powers our agencies’ efficiency, paired with the inventiveness of our people, we are able to create unique and lucrative marketing opportunities for clients.
GroupM agencies understand that people and conversations are just as important as TRPs, GRPs, and CPMs. They appreciate how ideas and context influence perception and behavior. Each agency provides clients a custom strategic plan reflecting their unique view of the world. Agency diversity in GroupM’s portfolio means there’s a perfect fit for every client -- no matter their size, their industry or business goals.
Head of Marketing, Communications & Business Development, GroupM Global
"Our unique talent, media partnerships and scale enable us to deliver investment efficiencies giving clients competitive advantage."
GroupM is the central trading organization for WPP's media agencies and also the world's largest buyer of media with 2014 billings of more than $106 billion (RECMA, 2014). One of every three ads placed worldwide utilize ad inventory purchased by GroupM. Our peerless global understanding of media marketplaces and trading provide real incremental value and marketing advantages that benefit clients every day. We offer complete transparency and always respect clients’ confidential trading interests.
CEO Trading, GroupM Global
"GroupM Entertainment investments enable our agencies to offer clients unique and first-to-market entertainment marketing solutions to grow their brands."
GroupM’s creative support ensures our agencies’ offer best-in-class entertainment marketing solutions. We invest in, produce or acquire world-class content distributed via television and online media networks.
Global CEO, GroupM Entertainment
"Digital media all the time in real time."
Connect brings together GroupM’s data, operations and technology across all real time and biddable media. As a worldwide consolidated digital agency platform Connect provides truly holistic and agnostic real time media investment management. Next to acting as a services platform Connect also operates a global, regional and local network of digital specialist and technology businesses including Catalyst (America), Quisma, Greenhouse Group, Keyade, H1 (Europe), Connect (Asia), and Medialets (Mobile). With our unique worldwide proprietary meta-system CAPPS and more than 2,000 experts in 50+ countries, our real-time media investment management across all biddable media classes provides an unrivalled competitive advantage for our media agencies and clients.
CEO Connect, GroupM Global
Data & Analytics
"Our analytics are vetted by 3rd party industry experts and academic institutions, and we have a proven track record delivering actionable insights that have improved marketing performance by up to 35%."
GroupM Data & Analytics is a marketing science, technology and consulting group specializing in fact-based business strategies and assessment. Our global team provides expertise in data management, advanced analytics, technology deployment and marketing effectiveness with one clear remit: help clients achieve significant and lasting improvements in marketing effectiveness and profitability. Utilizing a proprietary Data and Analytics Platform, we enable clients’ marketing organizations to monitor, evaluate and optimize media investments. The platform drives upstream strategic decision-making as well as down-stream tactical campaign optimization decisions.
CEO, Data & Analytics, GroupM Global