GroupM data and analytics translates data into action
GroupM Data and Analytics is a marketing science, technology and consulting organization. We specialize in providing fact-based business assessment and strategies to drive profitable growth. Our team consists of 200+ cross-functional resources covering data management, advanced analytics, technology deployment, and marketing effectiveness consulting, with one clear remit: to help clients achieve significant and lasting improvements to their marketing effectiveness and profitability. Our resources are distributed across our global network, in regional delivery hubs, in local markets and in offshore delivery centers.
Through our advanced analytics, we help clients to measure and maximize return on investment across paid, owned, and earned marketing channels. Our analytics have been vetted by 3rd party industry experts and academic institutions, and we have a proven track record of delivering actionable insights that have improved marketing performance by up to 35%.
Utilizing our proprietary Data and Analytics Platform, we enable marketing organizations to Monitor, Evaluate and Optimize their marketing investments on an ongoing basis. This platform drives upstream strategic decision-making, as well as down-stream tactical campaign optimization decisions.