GroupM Entertainment provides best practice creative support to ensure that our agencies’ offerings provide best-in-class entertainment marketing solutions to their clients. It also provides financial, business and legal support to the entertainment teams at all GroupM agencies. To help support these efforts, GroupM Entertainment makes capital investments in properties to be produced and distributed in primarily television and online media. Funds are invested to support either the production or acquisition of a property to be carried by a media network. The goal is to see these properties achieve a return by being sold outside the market of their origination, and we work with local GroupM teams to achieve this objective where possible.