GroupM agencies provide a detailed plan and clear-cut roadmap for all media placements to ensure a maximum return on investment for their clients’ marketing dollars.
Media is not just about ad space anymore. It has not been for a long time, and nobody is more aware of that than the planners, strategists, and tacticians at our agencies. They evaluate marketing problems and challenges with a full understanding that people and conversations are just as important important as TRPs, GRPs, and CPMs. They know that media is all about comprehending how ideas, timing and placement influence perception and behavior, and they work diligently with media vendors to develop unique opportunities for brands.
Head of Marketing, Communications & Business Development, GroupM Global