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Strategy

GroupM seeks to maximize the performance of WPP's media communications agencies by:

  • Consolidating volume and being the single voice to the vendor community
  • Working closely with the Agencies to maximize vendor portfolio management opportunities which result in better pricing for the same audience
  • Investing in new technologies which result in a greater level of performance
  • Working with the media vendors to offer unique opportunities to clients
  • Consolidating services where it results in both efficiencies as well as greater levels of expertise (especially in new media areas) but in a way which can still be integrated into the client teams