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Today, WARC released its Effective 100 List 2024 where GroupM—WPP’s media investment group—agencies made up 80% of the top five “top media agencies” category that highlights work effectiveness based on location. Within that list, Mindshare New York ranked first, Wavemaker Mumbai ranked second, EssenceMediacom New York ranked fourth and EssenceMediacom Mumbai ranked fifth, respectively. In the “top campaigns” category, GroupM agencies held three of the top 10 spots. Wavemaker Mumbai, in partnership with Ogilvy Mumbai, came in first for its “Shah Rukh Khan-My-Ad” Cadbury campaign—which also won the Creative Effectiveness Grand Prix at Cannes Lions—EssenceMediacom London & Mumbai came in second with its “Keep Girls in School” campaign for Whisper and Mindshare New York came in seventh with its “See My Skin” campaign for Vaseline.

In its report released today evaluating 2023 new business performance, COMvergence assessed GroupM agency Wavemaker to have outperformed all others in total new business value in 2023. Mindshare also ranked first overall in new billings. And, for the third straight year, COMvergence’s reporting showed that, collectively, GroupM led the industry in retentions.

GroupM today announced the appointment of Sharb Farjami as North America (NA) CEO, effective immediately. Previously, Farjami served as North America CEO for GroupM agency Wavemaker where he played a key role in establishing Wavemaker as the leading performer in new business for GroupM in the region and a primary contributor to the agency’s industry leading record for global new business in 2023.    

We are thrilled to announce that Jason Wescott, Global Head of Commerce Solutions, GroupM Nexus, has been appointed as Chair of the Retail Media Committee at IAB Europe. This is a well-deserved recognition of Jason's expertise and leadership in the digital marketing and advertising ecosystem. 

GroupM announced the launch of a proprietary AI Marketing Maturity model to support marketers’ AI transformation journeys, maximize marketing performance, and drive long- and short-term value from AI technology.