Our current standing within the media ecosystem allows us to provide our clients with a unique perspective grounded equally in privacy and precision. This is the core of our software products and services because solving the media challenges of today and tomorrow require robust operation in research, technology development and data.
We invested over $100M in software development and data science to empower our clients with intelligence at scale, derived from every piece of media activity, while respecting consumer privacy. Our software helps our clients invest with integrity, and activate with confidence, ultimately making media work better for consumers.
Our product portfolio is powered by our globally-recognized consumer perspectives (live in 57 markets), advanced strategic simulation capabilities, a fully integrated and scaled audience intelligence hub, an omni-channel data platform, and a digital-first activation stack.