Just like our country, GroupM is big – the largest media investment management company in the market. Again like Canada, we are not just about being big; we pride ourselves on our free thinking approach to our clients business issues and our welcoming, inclusive way of working.
CEO, GroupM Canada
CEO, GroupM Canada
Stuart Garvie is CEO of GroupM Canada, where he oversees GroupM’s executive committee in Canada and roughly 800 employees across GroupM, Mindshare, MediaCom, Wavemaker, Essence, Xaxis and Catalyst. Prior to rejoining GroupM in 2017, Garvie was President, Media Sales and Marketing at Bell Media, where he oversaw Bell Media’s integrated multi-platform sales force and Bell Media’s award-winning, in-house creative agency. An industry visionary, Garvie has over 20 years of international experience in the media industry. Prior to Bell Media, Garvie served as GroupM Canada’s Chief Commercial Officer between 2013 and 2015. During this time, he established GroupM’s successful trading operations. Before moving to Canada, Garvie was based in London where he held global leadership positions at GroupM agency Maxus. Garvie was also previously Danone’s Media Purchasing Manager for the U.K. and Ireland. Earlier in his career he also spent time at Reckitt Benckiser’s Media Manager of Northern Europe. Garvie has a breadth of agency experience having held positions with Manning Gottlieb OMD, IDK, and Optimedia. He currently sits on the Board of Directors for thinktv (formerly the Television Bureau of Canada), a marketing and research association dedicated to the advancement of commercial television. He holds a Bachelor’s degree in Science from the University of Nottingham.
President, GroupM Quebec
After graduating from the European Business School in 1993, Axel joins Optimedia France (Publicis Group) as account executive on the Colgate Palmolive business for France. In 1995, the French media agency builds an international competency to run the Renault and the newly win, Polo Ralph Lauren European accounts. Axel joins the structure as International Account Executive and later International Account Manager.
In 1998 he joins Mediapolis (ex. MPG, Havas Group) to handle the BPI Worldwide coordination (Beauté Préstige International). BPI distributes and promotes the Jean-Paul Gaultier, Issey Miyaké and Narcisso Rodriguez fragrances.
In 2000, Axel is appointed as Account Director by MediaCom to build their International unit. Key clients are Procter & Gamble and later 3M and Lexmark. In 2002, Axel takes on top of his international role the account leadership of Volkswagen Group brands Audi and SEAT for France.
After 5 years working at MediaCom, in 2005 Axel joins Initiative as Group Account Director. Key client there were Johnson&Johnson and SC Johnson.
In October 2006, Axel is hired by MEC Paris Global Solutions to handle Monster European leadership as well leading the Danone Worldwide for GroupM. Two years later, Axel is transferred to MEC New-York office to run both Monster.com and Campbell’s worldwide media operation. During the 3 years spent in the US, Axel will also lead the US Chanel business which will allow him in 2011 to travel back to Paris to run Chanel globally. In January 2013, Axel is promoted to Managing Director of MEC France, role he will combine with international business leadership of Michelin, Blizzard and Danone.
In September 2015 Axel is appointed in the newly created role of President of Groupm for Quebec in Montreal. Mission there is to support GroupM growth for Canada and North America.
Devon MacDonald is the CEO for Mindshare in Canada. With an extensive background in the media, creative and technology worlds, Devon has worked on a number of high profile brands across virtually every category on a local, North American and Global Scale. He thrives on the challenge of change and loves to learn about new clients, problems and solutions. Over the course of his career and now at Mindshare, he has made his mark with leading innovative strategy that has earned Mindshare numerous awards, including being recently named the highest-ranked Canadian agency and #16 globally on the WARC 100 and one of only four Canadian agencies to make the list.
Mr. Johnson is a senior executive who joined MediaCom as the Chief Client Officer in 2014. In 2015, he was appointed as CEO of MediaCom Canada. Mr. Johnson has experience across all media channels, consumer insights development, syndicated research, and strategic planning. He also has very strong account service management abilities.
Prior to his tenure with MediaCom, Mr. Johnson was SVP-Managing Director at Havas Media Canada. During his time with Havas, his accomplishments included 95% client retention and the largest growth in annual revenue in 2013 since Canadian inception.
Since joining MediaCom, Mr. Johnson’s strong leadership has made a tremendous impact on client satisfaction and retention, and on reinforcing the company’s culture.
Mr. Johnson has two decades of experience across a number of marketing categories, leading teams servicing a diverse group of clients including (but not limited to): Danone, Merck, Volvo, Intact Insurance, Subway Restaurants, Midas, Sleeman Breweries, Adidas, P&G, Midas, Jenny Craig, Reebok, CIBC, Mars Wrigley, YUM!, Starbucks, VW, Shell, Dell.
Kristie has over 20 years of experience in media and technology and comes to Wavemaker from her most recent role at Bell Media, Canada’s premier multimedia company, where she oversaw all local and national digital ad sales, as well as leading the creation and development of Bell Media’s advanced TV capabilities. Before that Kristie spearheaded revenue growth for the North American mobile couponing app, Checkout 51, leading to its acquisition by News Corp in 2015. She was a founding executive at Olive Media where she led sales and marketing from 2006-2013, and has also held digital sales roles at both Yahoo and DoubleClick Canada.
Managing Director, m/SIX
Managing Director, m/SIX
Kerry is the founding Managing Director of m/SIX in Canada. She has more than 25 years of executive level media experience in Canada, the U.S. and Europe and she is a former Publisher of some of Canada’s most popular consumer and B2B media brands. She has operated her own consultancy driving new business strategy for clients, including GroupM agency Maxus. Service at Maxus included leading communications strategy development for BMO, Revlon and Kruger products, as well as cross-agency team coaching and management of client business leads. Prior to that she was VP of Rogers Media for nearly 10 years.Kerry has developed innovative audience and advertiser relationships across media channels and client categories as the leader of brands including Chatelaine, Canadian Living, Flare, Today’s Parent, Style at Home, Profit, Ottawa Business Journal, Silicon Valley North, Equinox and more.