GroupM MENA

Leadership

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Filip Jabbour

CEO, GroupM MENA

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Filip Jabbour

CEO, GroupM MENA

Filip Jabbour is the current CEO of GroupM MENA. Appointed in 2015, Filip is responsible for developing GroupM’s strategy and accelerating the growth of its media agencies Mindshare, Wavemaker, MediaCom, and BPG Maxus across the Middle East and North Africa region.  Filip leads operations to leverage GroupM’s scale and accelerate development of media agency offerings with a focus on developments in digital, technology, and data management, as well as partnerships with media, entertainment and sports rights owners to create additional value and drive advantages for clients.

Prior to joining GroupM MENA, Filip spent the first 21 years of his career at SMG, serving multiple roles, including being named the EVP, Global Business Development Director at SMG.  During his career, he managed a number of local and multinational assignments across MENA & the US, as well as having had a successful run in international markets, helping to secure big wins like GSK, Emirates Airlines, Tiffany, Haribo, Taco Bell and Coca-Cola.

Filip studied … anything but media, and yet found his calling when he first entered the Leo Burnett Dubai offices back in 1994.

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Ravi Rao

CEO, Mindshare MENA

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Ravi Rao

CEO, Mindshare MENA

Ravi has a track record in marketing, account management and media. A management graduate with a career of 25+ years in advertising & media for Unilever, PepsiCo, P&G, Henkel, Mars, Wrigley, FedEx, Dubai Holding, he comes back for a second stint in the MENA region. He was earlier with 

Mindshare India managing South Asia and is now the CEO for Mindshare MENA since 2016. He loves to paint, yearns to be an archaeologist in the far future, but continues to be fascinated with developments in new media.

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Eyad Abdul Khalek

CEO, MediaCom MENA

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Eyad Abdul Khalek

CEO, MediaCom MENA

Eyad became MENA CEO in October 2016. Prior to this, Eyad founded StepStone and was the Managing Director and Co-Founder of DataMined. During his time with DataMined, he was involved in the development and launch of numerous products designed to measure the effectiveness of marketing activities and leverage social data for TV. Eyad also brings a wealth of media agency experience, having previously held senior management roles with MCN and Starcom MediaVest Group, working with clients such as General Motors, Richemont Group, Unilever, and a short stint with STC.

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Rabe Iyer

CEO, Wavemaker MENA

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Rabe Iyer

CEO, Wavemaker MENA

Rabe’s career spans 25+ years in media, advertising and communication. Previous to joining Motivator (GroupM India) in 2012, Rabe was at Reliance Broadcast Network, where he helped launch Live, Activation, Outdoor, digital businesses besides building strong integration models to unlock value of Reliance media assets. Prior to that worked nine years with Publicis Group Media, among others leading the expansion of the group’s agencies in Vietnam.

Rabe has worked with brands like Nestle, P&G, Hyundai, Honda Cars, Yamaha, Coca Cola Company, Bristol Mayer Squibb, Visa, Sara Lee, L’Oréal, Apple, Nokia, Huawei and numerous start-ups where he helped deliver winning marketing strategies, besides helped build award winning work for all the agencies he worked. Motivator his previous agency had become the fastest growing agency besides India’s Top 10 quality agency both as per RECMA 2015 within three years of his joining. He brings a mix of business and marketing expertise that is built on performance and client centricity.

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Satish Mayya

CEO, BPG Max

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Satish Mayya

CEO, BPG Max

Satish took over the leadership of BPG Maxus in 2007, after a short stint with MEC MENA as Regional Director.

Under his tenure as CEO of BPG Maxus, the agency has seen significant growth to both its client roster and its manpower. Notable regional wins have included Global Village, Kalyan Jewellers and MoneyGram. During his career, Satish has managed a diverse portfolio of local, regional and international brands acquiring hands-on experience across many sectors including real estate, banking and finance, telecommunications, Government, retail, FMCG and Public advocacy. Key clients have included SC Johnson, Global Village, First Gulf Bank, RTA, Prime Ministers’ Office and Barclays.

Satish has been with BPG since 1990 barring a short period where he worked with MEC MENA in the role of Regional Director. He started his career as a Media Planner in Bombay (currently known as Mumbai), India.

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Marcus Siddons

Managing Director, GroupM Digital MENA

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Marcus Siddons

Managing Director, GroupM Digital MENA

Marcus Siddons is Managing Director for GroupM Digital in Middle East and North Africa (MENA).  This encompasses all specialist businesses and teams supporting both our agency brands and direct clients.  The key business units include Xaxis, Keyade and [m]PLATFORM.  In his role, Marcus is responsible for managing operations across the region, trading, tech & data, partnerships and M & A.

Marcus joined Mindshare originally in 2009 as Head of Digital for MENA before founding and establishing GroupM and Xaxis in the region. Previously he was part of the founding team of Sony Pictures Television in MENA. In this role, he led strategy for the studio’s in-market web / mobile only productions as well as overseeing the digital platforms for Sony Television properties airing in the MENA market. His responsibilities included a focus on video monetization and second screen integration for the likes of ‘The Voice’ and branded entertainment properties such as ‘The Entrepreneur’.  In the UK Marcus started out at i-level, the industry’s decade defining digital agency before joining full service digital agency Graphico.  In 2008 Marcus played an integral role in the trade sale of Graphico to the AIM listed Digital Marketing Group plc. 

He holds a BA (Hons) from Oxford Brookes University in Marketing Management and was a member of the IAB UK’s Mobile Council and founding member of the IAB UK’s Social Media Taskforce.  He remains on the board of the IAB in MENA.

Marcus lives in Dubai with his wife and two young boys.  Hobbies include a passion for classic cars, previously writing for Evo Magazine and spending as much time in the Swiss Alps as possible.

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Hicham Aujjar

Head of [m]PLATFORM Services, GroupM MENA

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Hicham Aujjar

Head of [m]PLATFORM Services, GroupM MENA

Hicham joined the Keyade team in Paris after starting his career in hospitality sales in New York. He setup the Keyade Middle East office in MENA out of Dubai and has grown the agency to become one of the largest performance agencies in the region.

Hicham’s areas of expertise is Digital Performance and specifically Paid Search, SEO, Programmatic, Paid Social and analytics. Hicham has joined [m]PLATFORM as Head of Services in January 2018 after 7 years at Keyade where has partnered with clients like Movenpick Hotels, Nespresso, STC and others

Hicham is trilingual and holds a Msc in Business from Kedge Business School in Bordeaux.

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Erin Jakubans

HR Director, GroupM MENA

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Erin Jakubans

HR Director, GroupM MENA

Erin Jakubans is the Director of HR and Talent for GroupM MENA. Her remit includes overseeing the management of each of the operating companies’ people practices throughout the region, including the acquisition, optimisation, engagement and development of key talent.

An accomplished and focused senior Human Resources and Talent professional, Erin has over 15 years of cross functional experience in human capital leadership and talent management strategy across a diverse range of industries including Finance, Legal, Engineering, Retail, Government, Advertising and Media. Prior to joining GroupM Erin spent close to five years leading HR & Talent for a number of Omnicom Media Group’s flagship agencies in the Asia Pacific region.

A true practitioner, Erin has extensive experience in facilitating business performance and transformation, specialising in organisational development, design and change management, complimented by comprehensive, hands-on experience across a variety of generalist HR and employee relations matters.

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Ahmad El Hamawi

Trading Director, GroupM MENA

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Ahmad El Hamawi

Trading Director, GroupM MENA

Ahmad has 17 years of international media experience and has undertaken several regional roles in client leadership, network operations, business development, strategy and trading across Middle East, Africa and South-East Asia; developing strong capabilities in offline & online trading, data acquisition, programmatic trading and emerging technologies.

As current Group Trading Director, Ahmad currently heads the group media investments across a high-profile portfolio of global and regional online and offline publishers across MENA. He has also been instrumental in leading the group’s proprietary media offering.

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Daniel Vaczi

Head of Data and Technology, GroupM MENA

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Daniel Vaczi

Head of Data and Technology, GroupM MENA

Dan has been in digital marketing for over 10 years. He started his digital career in Search Engine Optimization (SEO) and Paid Search and later added other disciplines such as Mobile Advertising, Paid Social, Affiliate Marketing and Programmatic Advertising. Dan has also extensive experience in Website Analytics, Tracking Technologies, Usability, Conversion Optimization and Accessibility Testing.

Before joining GroupM [m]Platform as Data and Tech Lead he worked as Regional Head of Digital at Mediacom MENA. Dan has also worked at MEC in London where he headed Johnson & Johnson’s UK, IR & Northern European biddable team. Prior to MEC he worked at Threepipe Digital Marketing and PR Agency as Associate Director of Digital.

Dan has a BA Hons degree in Media and Business from Birkbeck, University of London and MA in Marketing from London Metropolitan University.

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Marwan Bou Raad

Head of Entertainment & Sports, GroupM MENA

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Marwan Bou Raad

Head of Entertainment & Sports, GroupM MENA

Currently Head of Sports for GroupM MENA, Marwan has over 20 years of experience in Sports Journalism, Management, PR, Activation, Marketing, Sponsorships, Broadcast, TV rights and Commercial Packaging.

In his current role, he has direct access to the leading brands in the region including their strategic business objectives. Marwan works closely with business directors at the media agencies as well as other WPP agencies such as JWT, Ogilvy and Burson Marsteller to support them in understanding how sports and entertainment opportunities can play a role in brands’ marketing mix.

Marwan recently sold commercial packages for the Real Madrid vs AC Milan games in Dubai. He also created the commercial strategy for the inaugural Gulf Olympics in Bahrain, and has packaged sponsorships for Special Olympics World Games in Abu Dhabi. Marwan has worked with an array of regional and global clients including; QNB, GSK, Bose, Zain, Aspire Academy, Sony, PS, Snickers, General Motors, Audi & VW.

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Khaled Abou Nader

IT Business Partner, GroupM MENA

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Khaled Abou Nader

IT Business Partner, GroupM MENA

An expert in processes architecture and optimization, setting and deploying end-to-end IT strategies that fit business objectives, and driving transformation in the media industry to cope with the growth and complexities of the digital ecosystem. Khaled’s main focus is to ensure that all IT solutions and business applications are responsive, scalable and smart to drive automation and ROI for both clients and agencies alike. His unique blend of IT and Talent Development made his solutions consumer centric, delivering unparalleled results specifically in the shared services centers area. He is both looking forward to seeing the media industry revolutionized by new technologies such as Blockchain, Artificial Intelligence, Machine Learning and Robotics and keen on being an advocate of that space.

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Hayet Rais Skandrani

Managing Director, GroupM Tunisia

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Hayet Rais Skandrani

Managing Director, GroupM Tunisia

Championing both Mindshare and MediaCom, Hayet is leading operations at our GroupM hub in Tunisia.

With Mindshare Tunisia since 2002, Hayet helped the agency foster remarkable success, making the agency Tunisia’s largest and most specialized agency. Hayet’s personal successes include winning multiple industry awards; Her team has been selected for several respected industry awards, including a Gold Lion award at Cannes in 2011. and receiving “MD of the Year” across Mindshare in MENA three times.

Before entering the world of media, Hayet graduated from Gustave Flaubert College of Tunis, and completed a Master’s Degree in Business Administration at Toulouse University. Hayet also serves as an executive member of the National Union of Advertising Agencies (SAPA).

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Hana Khatib

Managing Director, GroupM Lebanon

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Hana Khatib

Managing Director, GroupM Lebanon

With 20+ years of marketing experience, Hana was recently assigned the role of leading GroupM operations in Lebanon.

With Mindshare since 2000, Hana has held several Management roles across the Levant region and has helped create remarkable success in the market. During Hana’s career with Mindshare Lebanon, the agency exhibited steady growth in size, profitability and fame; She led her team to win more than 25 awards celebrating media creativity in renowned events such as Campaign ME, Media Cristal, Effie Awards and Festival of Media.

In 2009, Hana was nominated the managing Director of year, celebrating her success launching the Mindshare office in Jordan.

Prior to entering the world of marketing in 1995, Hana graduated from Business School at the American University of Beirut (AUB) with a Bachelor degree in Business Administration.

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Contact

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Dubai- MENA HQ

36th Floor, Tower B, Business Central Towers, Dubai Media City, P.O. Box 450383, United Arab Emirates

Filip Jabbour

CEO, MENA

Filip.Jabbour@groupm.com

+971(0) 48736700