GroupM United Kingdom

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. We use our leadership, inventiveness and scale to deliver unrivaled marketplace advantage to our clients, stakeholders and people.

Leadership

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Tom George

CEO, GroupM

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Tom George

CEO, GroupM

Tom is GroupM UK’s CEO and has held this position since January 2018. As CEO of GroupM UK, Tom oversees GroupM’s second largest market, with UK billings of £8.1bn, approximately 43% of all UK media spend (RECMA). 

Tom joined WPP in 2005 as Managing Director of MEC UK and was promoted to CEO in 2007. During Tom’s tenure, MEC quadrupled its billings, rising from 14th to 3rd in the agency rankings. Under Tom’s stewardship, MEC UK achieved a notable number of firsts – the only agency to win Marketing’s Agency of the Year for three consecutive years, the only agency to win five Agency of the Year awards in one year and the first media agency to be awarded the highly prestigious IPA Effectiveness Company of the Year. Subsequently MEC was voted Media Agency of the Decade by Campaign in 2011.

In 2012, Tom was promoted to Chairman of Northern Europe adding nine further markets to his UK responsibility as well as joining the MEC Global Executive Committee. In his global capacity, Tom also took on responsibility for MEC’s global new business efforts as Head of Global Business Development, as well as assuming responsibility for MEC’s London Global Solutions team.

Tom is a fellow of the Institute of Practitioners in Advertising (IPA) and also chairs the IPA’s Media Futures Group in the UK.

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Charlotte Frijns

CFO, GroupM

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Charlotte Frijns

CFO, GroupM

Charlotte Frijns joined GroupM UK as chief financial officer (CFO) in May 2018.

Reporting to GroupM UK CEO Tom George, Frijns heads up the finance division leading on the strategy and day-to-day management of the operation.

In 2007, Frijns joined Publicis Groupe as Finance Manager for ZenithOptimedia UK. During her time at Publicis she held a variety of roles across the business, including Finance Director for Digitas UK, CFO for ZenithOptimedia UK and Commercial Director for Zenith Worldwide.

Originally from The Netherlands, Frijns started her career at VNU Publishing in 1999, before joining PwC’s Transaction services team in Amsterdam where she worked in the mergers and acquisitions team.

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David Bryan

Group Operations Director, GroupM

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David Bryan

Group Operations Director, GroupM

David Bryan is Group Operations Director for GroupM UK; a role he commenced in January 2016. GroupM is the holding company for all WPP’s media agencies in the UK. It has UK billings of over £3.5bn and buys approx. 30% of all UK media (RECMA).

As Group Operations Director, David oversees the management of the company’s commercial relationships with partners, vendors and clients, he ensures compliance to group operating guidelines set for the benefit of clients, and works across the business to identify and manage opportunities for the enhancement of customer value.

Prior to taking the Group Operations Director role, David had spent seven years as CFO of GroupM UK, and prior to that 3 years as CFO of the MEC UK agency.

David began his agency career in 2002 as European Financial Controller at MEC (then TME and CIA). He became Commercial Director for EMEA in 2004, and then CFO of MEC UK in 2006.  David is a qualified Accountant and has a legal studies background.

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Mark Collins

Manager Director of Trading, GroupM

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Mark Collins

Manager Director of Trading, GroupM

Mark Collins has been Managing Director of Trading for GroupM UK since 2006.    He is responsible for all negotiations and co-ordination across every channel investment made within GroupM’s operating companies.

The scope of Mark’s remit has expanded over the years and now covers every channel ranging from: - AV, radio, cinema, digital, and outdoor via partner kinetic.  This amounts to over £3.5bn of media investment.

Mark has had a vast amount of agency experience since beginning his career in 1983 at FCB as a media planner and buyer. He had stints at Publicis, CDP and Carat before joining The Media Business in 1994.  In October 1997 he was promoted to broadcast director of MediaComTMB. Under Mark’s tutelage the MediaCom TV department became one of the largest and most highly respected in the UK.  Four years running Campaign has voted Mark as the most influential media traders in the UK market.

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Paul Rowlinson

Managing Director, GroupM Digital

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Paul Rowlinson

Managing Director, GroupM Digital

Paul Rowlinson became Managing Director for GroupM Digital in the UK in February 2017. GroupM Digital includes [m]PLATFORM which is GroupM’s audience intelligence and activation solution that builds personalized consumer relationships at scale. In addition to the technology suite, it is a worldwide service organization comprised of analysts, data strategists, digital specialists and media experts focused on ensuring consistent delivery in all markets where GroupM do business.  

Rowlinson, previously Chief Operating Officer (COO) at Mindshare UK, has 22 years’ experience in the industry and 13 year at Mindshare, originally as Head of Investment and then as the COO role at the agency for the last four years. 

Rowlinson joined Starcom in 1998, moving up the ranks planning and buying across all media channels before taking a role as Managing Partner in TV at Mindshare in 2004. Within two years, he was promoted to Head of Audio Visual Media overseeing 45 people working in TV, VOD/Online Video & Cinema and was an integral member of the GroupM Trading Team from the outset.  

In 2010, he became Head of Exchange, with a total of 150+ people across AV, Digital Display, Print, Radio, Search, Paid Social and SEO. Then in 2013, he stepped up to the COO role at Mindshare, where his key responsibilities included delivering business growth and advancing the digital operations at the agency. 

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Robin O’Neill

Manager Director, Digital Trading GroupM

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Robin O’Neill

Manager Director, Digital Trading GroupM

Robin has been within Group M for over 10 years, firstly spending 2 years as Media Director at MediaCom before creating the first Digital trading role within Group M UK in 2005. As Head of Online Trading he was responsible for all online media owner relationships and group online trading deals on behalf of MediaCom, Mindshare, MEC and Maxus. His role has expanded greatly over the years to now encompass all digital trading, price and contract negotiations, as well as system development, continued development of Group M Interaction, new business and ensuring that Group M is at the forefront of the digital world. He was made Managing Director, Digital Trading in 2012 and took on additional responsibilities across Xaxis, Plista and the Group M Supply Marketplace.

Previous to Group M, Robin worked in media sales for IPC Magazines and Capital Radio as well as for the media agency MPG and creative agency DDB.

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Emy Rumble-Mettle

Head of Talent, GroupM

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Emy Rumble-Mettle

Head of Talent, GroupM

Emy Rumble-Mettle is Director of Talent and Development for GroupM UK; a role she took on in May 2013. GroupM UK have a dedicated Talent Team and Learning & Development Division that drive robust efficiency in employing the best people and then ensuring that we provide the career journey needed to continue our success and the success of our people in this fast paced media landscape.

As Director of Talent and Development, Emy oversees the management of each of operating company’s talent acquisition, retention strategy and promotes best practice for learning and development across our portfolio.  Emy manages the Preferred Supply Chain into the business and ensures a strong engagement strategy is in place for people who are new to our organization and those who are eager to return to the group. Communicating the changing face of talent to our key stakeholders is a fundamental aspect of Emy’s role and she is key in driving our diversity and mobility agenda, ensuring we empower our future talent and create an environment that is multi-generational and inclusive.

Prior to taking the GroupM Talent role, Emy spent the majority of her career within Media Recruitment as a Managing Director for two leading Recruitment Agencies and previous to that her career began in advertising sales – selling to the Media Agencies. Emy’s has always been focused on talent-centric businesses and driving companies towards growth and scalability. Emy is a qualified coach and has a successful track record of delivering training and development on talent advancements, communication, interview skills and the changing face of employability and diversity to a wide audience from school children through to c-suite level.

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Steve Goodman

Managing Director of Print Trading, GroupM

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Steve Goodman

Managing Director of Print Trading, GroupM

Steve is Managing Director of Print Trading for GroupM UK.  This role encompasses the negotiation of all media owner investment in the print market.  As the print market has evolved into offering the consumer digital editorial Steve’s remit in turn has expanded into working more closely with the UK head of Online Trading and the Managing Director of GroupM digital.

Steve’s career spans more than 34 years having joined The Media Business in 1982 initially planning on a range of accounts.  The merger of The Media Business and MediaCom in January 1999 saw Steve appointed as Director of Press of the newly formed company.  Here Steve helped develop MediaCom's press department to be the No. 1 press buyer in the UK, overseeing accounts including Procter and Gamble, Royal Bank of Scotland, DFS and the COI.

In January 2006, following the incorporation of MediaCom into WPP, Steve  became MD of GroupM responsible for the co-ordination of press trading of all WPP agencies, which accounts for 26% of the entire display press marketplace, which is some £550m.

Steve is on the board of the ABC (Audit Bureau of Circulations) and the General Media Panel of the ASA.  In 2007 he was elected to represent the IPA on the new National Readership Survey board.  Following this in 2009 Steve was then awarded fellowship of the IPA.

Campaign magazine has listed Steve as one of the Top Ten media negotiators in the UK.

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Kristina Caxton

Human Resources Manager, GroupM

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Kristina Caxton

Human Resources Manager, GroupM

Human Resources Manager at GroupM UK, Kristina Caxton implements HR processes and practices to support key business objectives. Constantly evolving their offering, the HR team supplies support and assistance to staff across a range of topics, as well as managing day-to-day administration requirements for the company. Personal growth and development is a key focus at GroupM and the HR team ensures all employees have personal development plans and key objectives to support the overall group strategy. 

The HR team, led by Kristina, nurtures staff from on-boarding and induction for new starters to collaboration and career progression for longer service staff members. An ever-present source of confidential advice and counsel, the HR team are guardians of the company culture and working environment ensuring everyone achieves excellence across the company, echoed in accolades such as the Top Employers award. 

With extensive HR experience in the media industry, Kristina began her career at Starcom Mediavest as HR manager, she then moved to GroupM agency MEC in 2010 as a Business Partner for People and Culture. Her consistent delivery of excellence for the agency, through best practice legal advice, talent mapping and measurement, education on mental health and performance management training among other achievements, ensured her progression to GroupM in 2016.

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Simon Willis

Trading Director, GroupM

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Simon Willis

Trading Director, GroupM

Simon Willis, Trading Director at GroupM UK, joined the management board in 2017 in recognition for his long term contributions to the company and continued importance of trading to GroupM and its clients. 

With over five years' experience in-house at GroupM, Simon has previously held a number of different roles in broadcast trading across the group agencies, including MEC and Mindshare where he also had a dual role from 2006 as Head of Cinema for GroupM. In that time, his role has expanded, due to the evolution of the TV market and surrounding technology, to include a variety of areas of the business beyond linear TV trading. Working closely with various teams across the group, he has extended his expertise across TV trading and technology to future-proof the business and guarantee campaign success for clients. 

Working with Mark Collins, Broadcast Trading MD at GroupM UK, Simon supports on all aspects of trading from negotiations to day-to-day management of the business. As Trading Director, he works closely with the GroupM agencies including MediaCom, Maxus, MEC, m/SIX and Mindshare to ensure all client guarantees are met. 

Previously, Simon held roles at MEC as Head of AV from 2008 where he had responsibility for a department of buyers which managed, planned and bought airtime and sponsorship across TV, VOD, radio and cinema. He joined Mindshare in 2001, working his way up to Client Director Audio Visual Media supporting clients that included Kimberly Clark, News International and Three. He held an Account Manager position at Manning Gottlieb Media from 2000 and began his career out of university at New PHD.

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About GroupM UK

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London

26 Red Lion Square, London WC1R 4HQ, United Kingdom

Tom George

CEO, UK

tom.george@groupm.com

+44 20 7158 5000