GroupM United Kingdom

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. We use our leadership, inventiveness and scale to deliver unrivaled marketplace advantage to our clients, stakeholders and people.

Leadership

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Tom George

CEO, GroupM

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Tom George

CEO, GroupM

Tom is GroupM UK’s CEO and has held this position since January 2018. As CEO of GroupM UK, Tom oversees GroupM’s second largest market, with UK billings of £8.1bn, approximately 43% of all UK media spend (RECMA). 

Tom joined WPP in 2005 as Managing Director of MEC UK and was promoted to CEO in 2007. During Tom’s tenure, MEC quadrupled its billings, rising from 14th to 3rd in the agency rankings. Under Tom’s stewardship, MEC UK achieved a notable number of firsts – the only agency to win Marketing’s Agency of the Year for three consecutive years, the only agency to win five Agency of the Year awards in one year and the first media agency to be awarded the highly prestigious IPA Effectiveness Company of the Year. Subsequently MEC was voted Media Agency of the Decade by Campaign in 2011.

In 2012, Tom was promoted to Chairman of Northern Europe adding nine further markets to his UK responsibility as well as joining the MEC Global Executive Committee. In his global capacity, Tom also took on responsibility for MEC’s global new business efforts as Head of Global Business Development, as well as assuming responsibility for MEC’s London Global Solutions team.

Tom is a fellow of the Institute of Practitioners in Advertising (IPA) and also chairs the IPA’s Media Futures Group in the UK.

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Charlotte Frijns

CFO, GroupM

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Charlotte Frijns

CFO, GroupM

Charlotte Frijns joined GroupM UK as chief financial officer (CFO) in May 2018.

Reporting to GroupM UK CEO Tom George, Frijns heads up the finance division leading on the strategy and day-to-day management of the operation.

In 2007, Frijns joined Publicis Groupe as Finance Manager for ZenithOptimedia UK. During her time at Publicis she held a variety of roles across the business, including Finance Director for Digitas UK, CFO for ZenithOptimedia UK and Commercial Director for Zenith Worldwide.

Originally from The Netherlands, Frijns started her career at VNU Publishing in 1999, before joining PwC’s Transaction services team in Amsterdam where she worked in the mergers and acquisitions team.

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David Bryan

Group Operations Director, GroupM

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David Bryan

Group Operations Director, GroupM

David Bryan is Group Operations Director for GroupM UK; a role he commenced in January 2016. GroupM is the holding company for all WPP’s media agencies in the UK. It has UK billings of over £3.5bn and buys approx. 30% of all UK media (RECMA).

As Group Operations Director, David oversees the management of the company’s commercial relationships with partners, vendors and clients, he ensures compliance to group operating guidelines set for the benefit of clients, and works across the business to identify and manage opportunities for the enhancement of customer value.

Prior to taking the Group Operations Director role, David had spent seven years as CFO of GroupM UK, and prior to that 3 years as CFO of the MEC UK agency.

David began his agency career in 2002 as European Financial Controller at MEC (then TME and CIA). He became Commercial Director for EMEA in 2004, and then CFO of MEC UK in 2006.  David is a qualified Accountant and has a legal studies background.

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Mark Collins

Chairman of Investment, GroupM

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Mark Collins

Chairman of Investment, GroupM

Mark Collins was Managing Director of Trading for GroupM UK since 2006 and in 2018 moved to a new role as Chairman of Investment. He is responsible for all negotiations and co-ordination across every channel investment made within GroupM’s operating companies.

The scope of Mark’s remit has expanded over the years and now covers every channel ranging from: - AV, radio, cinema, digital, and outdoor via partner kinetic.  This amounts to over £3.5bn of media investment.

Mark has had a vast amount of agency experience since beginning his career in 1983 at FCB as a media planner and buyer. He had stints at Publicis, CDP and Carat before joining The Media Business in 1994.  In October 1997 he was promoted to broadcast director of MediaComTMB. Under Mark’s tutelage the MediaCom TV department became one of the largest and most highly respected in the UK.  Four years running Campaign has voted Mark as the most influential media traders in the UK market.

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Paul Rowlinson

Managing Director, GroupM Digital

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Paul Rowlinson

Managing Director, GroupM Digital

Paul Rowlinson became Managing Director for GroupM Digital in the UK in February 2017. GroupM Digital includes [m]PLATFORM which is GroupM’s audience intelligence and activation solution that builds personalized consumer relationships at scale. In addition to the technology suite, it is a worldwide service organization comprised of analysts, data strategists, digital specialists and media experts focused on ensuring consistent delivery in all markets where GroupM do business.  

Rowlinson, previously Chief Operating Officer (COO) at Mindshare UK, has 22 years’ experience in the industry and 13 year at Mindshare, originally as Head of Investment and then as the COO role at the agency for the last four years. 

Rowlinson joined Starcom in 1998, moving up the ranks planning and buying across all media channels before taking a role as Managing Partner in TV at Mindshare in 2004. Within two years, he was promoted to Head of Audio Visual Media overseeing 45 people working in TV, VOD/Online Video & Cinema and was an integral member of the GroupM Trading Team from the outset.  

In 2010, he became Head of Exchange, with a total of 150+ people across AV, Digital Display, Print, Radio, Search, Paid Social and SEO. Then in 2013, he stepped up to the COO role at Mindshare, where his key responsibilities included delivering business growth and advancing the digital operations at the agency. 

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Robin O’Neill

Managing Director of Investment, GroupM

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Robin O’Neill

Managing Director of Investment, GroupM

Robin has been within GroupM for over 10 years, firstly spending 2 years as Media Director at MediaCom before creating the first Digital trading role within GroupM UK in 2005. As Head of Online Trading he was responsible for all online media owner relationships and group online trading deals on behalf of MediaCom, Mindshare, Wavemaker, Essence and m/SIX. His role has expanded greatly over the years to now encompass all digital trading, price and contract negotiations, as well as system development, continued development of GroupM Interaction, new business and ensuring that GroupM is at the forefront of the digital world. He became Managing Director of Digital Trading in 2012 and took on additional responsibilities across Xaxis, Plista and the GroupM Supply Marketplace. Robin moved to a new role as Managing Director of Investment in 2018. 

Prior to GroupM, Robin worked in media sales for IPC Magazines and Capital Radio as well as for the media agency MPG and creative agency DDB.

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Kristina Caxton

Head of Human Resources, GroupM

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Kristina Caxton

Head of Human Resources, GroupM

Kristina Caxton, GroupM UK Head of HR, implements HR processes and practices to support key business objectives. Constantly evolving their offering, the HR team supplies support and assistance to staff across a range of topics, as well as managing day-to-day administration requirements for the company. Personal growth and development is a key focus at GroupM and the HR team ensures all employees have personal development plans and key objectives to support the overall group strategy. 

The HR team, led by Kristina, nurtures staff from on-boarding and induction for new starters to collaboration and career progression for longer service staff members. An ever-present source of confidential advice and counsel, the HR team are guardians of the company culture and working environment ensuring everyone achieves excellence across the company, echoed in accolades such as the Top Employers award. 

With extensive HR experience in the media industry, Kristina began her career at Starcom Mediavest as HR manager, she then moved to GroupM agency MEC in 2010 as a Business Partner for People and Culture. Her consistent delivery of excellence for the agency, through best practice legal advice, talent mapping and measurement, education on mental health and performance management training among other achievements, ensured her progression to GroupM in 2016.

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Simon Willis

Managing Director of Investment, GroupM

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Simon Willis

Managing Director of Investment, GroupM

Simon Willis, Managing Director of Investment at GroupM UK, joined the management board in 2017 in recognition for his long term contributions to the company and continued importance of trading to GroupM and its clients. 

With over five years' experience in-house at GroupM, Simon has previously held a number of different roles in broadcast trading across the group agencies, including MEC and Mindshare where he also had a dual role from 2006 as Head of Cinema for GroupM. In that time, his role has expanded, due to the evolution of the TV market and surrounding technology, to include a variety of areas of the business beyond linear TV trading. Working closely with various teams across the group, he has extended his expertise across TV trading and technology to future-proof the business and guarantee campaign success for clients. 

Working with Mark Collins, Broadcast Trading MD at GroupM UK, Simon supports on all aspects of trading from negotiations to day-to-day management of the business. As Trading Director, he works closely with the GroupM agencies including MediaCom, Wavemaker, m/SIX, Essence, and Mindshare to ensure all client guarantees are met. 

Previously, Simon held roles at MEC as Head of AV from 2008 where he had responsibility for a department of buyers which managed, planned and bought airtime and sponsorship across TV, VOD, radio and cinema. He joined Mindshare in 2001, working his way up to Client Director Audio Visual Media supporting clients that included Kimberly Clark, News International and Three. He held an Account Manager position at Manning Gottlieb Media from 2000 and began his career out of university at New PHD.

About GroupM UK

Contact

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London

26 Red Lion Square, London WC1R 4HQ, United Kingdom

Tom George

CEO, UK

tom.george@groupm.com

+44 20 7158 5000