传立中国在亚太媒体节摘走5枚奖牌,并称霸游戏类别

MINDSHARE CHINA TAKES HOME FIVE MEDALS AT FESTIVAL OF MEDIA ASIA PACIFIC, DOMINATES GAMIFICATION CATEGORY

传立中国在亚太媒体节摘走5枚奖牌,并称霸游戏类别

 

Mindshare Asia Pacific once again Network of the Year

传立亚太夺得亚太区最佳代理网络殊荣

 

This week at the Festival of Media Asia Pacific awards, Mindshare China delivered the office’s best showing ever on the regional podium, winning two gold, two silver and one bronze medal.

本周在媒体节颁奖典礼上,传立中国获得了有史以来在此奖项上的最好表现,摘得两金,两和一铜的好成绩

 

In addition, the agency swept the Gamification category, winning Gold for Nike: Reinventing the Athlete Tour, Silver for L’Oréal Paris Men Expert’s Mobile Makeover for Gamers, and Bronze for Pizza Hut Must Win Guest.

值得一提的是,该机构包揽了游戏合作类别(Gamification)的所有奖项,耐克团队打造的“重新定义运动员之旅”获得金牌;欧莱雅男士——让游戏玩家焕然一新摘得银牌,必胜客与王者荣耀合作案例则夺走铜牌。

 

“It is an honor to receive this level of recognition,” said Amrita Randhawa, CEO of Mindshare Greater China.

“非常荣幸我们能获得这么重要的认可,”传立中国CEO安瑞桦(Amrita Randhawa)表示。

 

“We are privileged to work with clients that are excited to partner in such innovative fields. Creating work that both delivers tangible business results for our clients and leads the industry into new fields is what truly motivates our teams.”

“我们极其有幸,我们的客户们有极大的热忱参与创新领域的合作,我们才有可能创造出这样的好结果——既能为客户提供真正可见的商业价值,又能带领行业开拓新的业务方向,这些都是真正激励我们团队前进的动力。”

 

Nike’s Reinventing the Athlete Tour also took Gold for Best Event or Experiential Campaign. Partnering with NBA2K Online in China enabled the brand to create the world’s largest basketball tournament, all with the grand prize of playing one-on-one with NBA superstar Kevin Durant. More than 400,000 players competed, with the final match between the winner and Durant broadcast live on Tencent NBA across China.

与耐克合作的重新定义运动员之旅“同时夺得事件体验营销类别金奖。通过与与NBA2K Online游戏合作,耐克打造了世界上最大的篮球巡回赛,获胜者最终夺得与NBA超级巨星凯文·杜兰特(Kevin Durant)一对一对决的机会。 40万名选手报名参赛,最终获胜者与杜兰特的面对面一决胜负,决赛腾讯NBA频道对全中国直播。

 

“Every campaign with Nike is an incredible opportunity to reinvent our approach, but with Kevin Durant’s China visit, we knew we had identified a real chance to break the standard athlete tour model,” said Joey Kang, Partner, Team Nike.

耐克团队的策划合伙人Joey Kang表示:“与耐克的每一次合作都是让我们突破自我的机会,而这次凯文·杜兰特(Kevin Durant)的中国行,我们知道我们真的找到了一个突破点,打破了常规的运动员中国行宣传方式。”

 

For L’Oréal Paris Men Expert, which also won Silver for Best Launch Campaign the authentic approach to China’s vast community of gamers has been years in the making. With Mobile Makeover, the brand expanded their efforts with a national videogame tournament across China’s top universities, embracing top gamers as mainstream heroes.

巴黎欧莱雅男士同时摘走最佳新品上市类别银奖,品牌针对中国广大游戏玩家进行走心的沟通已经有不少年头了。在“欧莱雅男士——让游戏玩家焕然一新项目”项目中,品牌在中国顶尖大学举办了全国电竞巡回赛,让游戏玩家成为了现实生活中的英雄。

 

“Our partnership with Tencent Gaming has evolved tremendously over the years, and has been built on a foundation of mutual respect and teamwork,” said Bolin Wang, General Manager of the Content+ team at Mindshare.

传立内容+团队总经理王柏麟表示:我们与腾讯游戏的合作多年来一直在不断发展壮大,一切合作都建立在相互尊重和团队协作的基础之上。

 

“Only with years of collaboration are we able to create such deep integration within China’s hottest games. Especially given the rise of e-sports in China’s mainstream culture, the team’s ambition is simple: be China’s dominant gamification agency, helping our clients tap into this phenomenon.”

“只有历经多年的合作后,我们才能在中国最热门的游戏中,打造如此深入的整合合作方式。特别是考虑到中国电竞文化渐渐主流,团队的目标很简单:成为中国最权威的游戏合作代理机构,帮助客户挖掘这一现象的潜力。

 

The wins contributed to network’s strong showing across the entire region at the awards, as Mindshare was awarded Asia Pacific Network of the Year for the second year in a row.

传立亚太则连续第二年获得亚太地区最佳代理网络奖,此前,传立亚太已经在各大业界奖项获得了广泛认可。

 

 

ABOUT MINDSHARE

Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.  Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. For more information, please visit: www.mindshareworld.com and follow us on WeChat: Mindshare_China

传立媒体是一家全球性的媒介代理公司,媒体承揽量超过$345亿美金(来源:RECMA)。传立在全球有超过7000名员工,在北美、拉丁美洲、欧洲、中东、非洲和亚太地区的86个国家设有116处办公室。基于速度、团队协作和颠覆常规,传立致力于为客户品牌及企业打造有竞争力的优势营销。传立是群邑的成员。群邑是WPP旗下世界领先的媒介投资管理机构,WPP 集团是全球领先的传播服务集团。欲了解更多信息,请访问:www.mindshareworld.com或关注传立公众号:Mindshare_China


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