September 6, 2017

Maxus Becomes Essence In Korea As Part Of GroupM's Reorganization

Essence Expanding Offline Capabilities and Localized Services in APAC

SINGAPORE, Sept. 5, 2017 /PRNewswire/ -- Essence, a data-driven global agency, today announced that the team members and clients of its sister agency, Maxus, will join Essence in Korea. This is part of GroupM's global reorganization, which is expanding the capabilities and reach of Essence -- and merging MEC and Maxus in other markets. The transition of Maxus to Essence in Korea will be complete by the end of the year, with the migration of a 15-person team.

Jay Lee, currently Business Director of Maxus Korea, will switch into the same role at Essence, where he will lead the agency's expansion into the market and offer clients a compelling, data-led full-service media proposition. The role will be in effect by January 1, 2018. 

Read more on Business Insider Singapore


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