December 10, 2015

20/20 Vision and the Loss of Perspective

A long way from CERN Facebook and Google have become the Large Hadron Colliders of media. They are on the verge of creating closed loops that ingest data and hurl that data through systems that seem to be closing in on perfect attribution of marketing effect. This is the Higg's Boson, or 'God Particle', of our business.

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