NEW YORK—Adam Pincus, an award winning producer and programmer, today was named to the newly created position of Executive Vice President, Programming and Production for GroupM Entertainment North America.
The announcement was made by GroupM Entertainment Global Chief Executive Officer Peter Tortorici, who added that Pincus will be based in New York and will report to him. His appointment is effective immediately.
“I’m very excited to welcome Adam into the GroupM Entertainment family,” Tortorici said in making the announcement. “He’s a seasoned entertainment executive with all the skills necessary to make a valuable contribution to our division as we continue to grow and develop new opportunities for our clients.”
In his new role, Pincus will be responsible for overseeing all programming development and production for GME’s North American investments in television and digital content. He will also be involved in creative oversight and the development of new financing models.
Pincus comes to GME with a diverse background and wide-ranging experience in television programming and production, branded entertainment across all platforms, and the creation of digital content and platforms.
Most recently he served as a Managing Partner at GroupM media agency MediaCom and Director of the agency’s branded entertainment unit, MediaCom Beyond Advertising (MBA). On his watch, MBA created award-winning work for clients including Audi, Shell, Diageo, LVMH, and Volkswagen, garnering numerous awards including two Cannes Lions.
Prior to joining MediaCom, Pincus owned and operated his own production company, Hour One, where he executive produced Nimrod Nation, an eight-part series for the Sundance Channel for which he was awarded a prestigious Peabody Award. Hour One also sold projects to ABC, AMC, Disney’s Buena Vista Television and TV One.
Previously, Pincus worked as Senior Vice President, On-Air, Original Programming & New Media at Sundance, where he developed and executive produced numerous series and specials. While at Sundance Channel, Pincus created and executive produced the ground-breaking branded entertainment project Iconoclasts, a series produced in association with Condé NastMedia Group and Grey Goose Entertainment. He began his career at Viacom in the New Media, Interactive TV and Interactive Services groups, where he developed content and platforms for business units including Nickelodeon, Paramount, MacMillan, Nick at Nite and Sundance Channel.
A photo of Adam Pincus is available on request.
ABOUT GROUPM ENTERTAINMENT
GroupM Entertainment, an operating unit of GroupM Worldwide, is engaged in the business of creating, financing and distributing intellectual property to create advantages for its clients and generate new sources of revenue for its agencies. GroupM Entertainment provides financial, business and legal support to the Agency Entertainment teams at Maxus, MEC, MediaCom and Mindshare. In addition, best practice creative support is provided to insure that the Agency Entertainment offerings provide best in class Entertainment Marketing solutions to clients. To help support these client service efforts, GroupM Entertainment makes capital investments in properties to be produced and distributed in both television and on-line media. GroupM Entertainment funds are invested to fund either the production or acquisition of a property to be carried by a media network. The goal is to see these properties achieve a return by being sold outside the market of their origination, and we work with local GroupM auspices to achieve this objective where possible.
Director of Communications