January 17, 2018

Addressable TV Puts Marketing “On Steroids”: GroupM’s Irwin Gotlieb Outlines Global Roll-out

The deployments are different in every market around the world but, slowly but surely, addressable TV – technology which helps advertisers target individual viewers – is rolling out globally. But don’t bet on this granular-targeting super-power usurping the traditional construct of TV ad-buying – wherein the goal is to reach a mass audience, measured roughly – any time soon. In this video interview with Beet.TV, GroupM chairman Irwin Gotlieb says the two types can co-exist. “Television has enormous capabilities beyond Top of the Funnel and addressability is what enables that,” Gotlieb tells us.

Watch the video and read more on Beet.TV here


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