New technology developments are expanding the opportunities for addressable TV advertising, allowing broadcasters to provide expanded solutions for building brands and driving marketing outcomes.
Until recently, the options for addressable TV advertising were limited. If you didn’t work with a Pay TV operator such as Sky in the UK or Comcast in the US, then you couldn’t apply the power of Pay TV household data to targeted delivery of TV advertising.
However, technology is moving fast and key changes in the way consumers receive and watch audio-visual content on an array of screens are opening-up the market.
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