Rating the industry's progress through a period of upheaval
In the world of media and advertising, our job is to manage constant change. In the recent past, this entailed transferring media investment from a struggling TV show to one with better ratings and a more desirable audience, and similar adjustments in other media. Managing change in media today, however, is far more complicated.
In order to know where we’re going, we have to know where we’ve been …
2007: Through the Looking Glass
I participated in the inaugural Festival of Media in 2007. During that time, the major debate was whether media should have a place at the table in advising clients on strategy. We had to prove ourselves as valuable contributors and principal advisors to clients, fighting the aged perception of media as being low down the value chain.
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