Agencies are Proving Resilient - and Growth Will Accelerate

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With most of the agency holding companies’ third quarter 2019 results in and the outlook for the remainder of the year relatively set in the minds of investors, it’s a good time to reassess the big picture for the agency industry.

In my prior role as an analyst, whether bullish or bearish on the near-term for the sector, I wrote about the long-term resilience of agencies.

I even argued that over extended time horizons the sector retained the potential to out-perform many of the companies in adjacent sectors within the media industry.

In the worst-case scenarios I could envision, I believed that agencies could retain the bulk of their revenues because what they did was fundamentally unique and essential.  

Whether a media agency, a creative agency or any other type of agency, one of the most important – if under-appreciated – functions they perform is their day-to-day creation and socializing of ideas with clients and scores of internal constituents.

Please read Brian Wieser's full POV in Campaign here.

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