With most of the agency holding companies’ third quarter 2019 results in and the outlook for the remainder of the year relatively set in the minds of investors, it’s a good time to reassess the big picture for the agency industry.
In my prior role as an analyst, whether bullish or bearish on the near-term for the sector, I wrote about the long-term resilience of agencies.
I even argued that over extended time horizons the sector retained the potential to out-perform many of the companies in adjacent sectors within the media industry.
In the worst-case scenarios I could envision, I believed that agencies could retain the bulk of their revenues because what they did was fundamentally unique and essential.
Whether a media agency, a creative agency or any other type of agency, one of the most important – if under-appreciated – functions they perform is their day-to-day creation and socializing of ideas with clients and scores of internal constituents.
Please read Brian Wieser's full POV in Campaign here.