September 3, 2015

An acquisition is wasted if you can't integrate it: Mark Patterson.

Media agency GroupM's Asia-Pacific chief executive Mark Patterson travels across 16 markets in the region, but his attention is especially devoted to China and India. In an interview to Viveat Susan Pinto, he indicates the next phase of growth for GroupM, the holding group for agencies such as Mindshare, Maxus, MEC and Mediacom. Excerpts:

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GroupM

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