December 4, 2015

Audience Measurement and Addressability on TV – Irwin Gotlieb and Cablevision’s Kristin Dolan Discuss

FORT LAUDERDALE — In an age where connected TV providers can give advertisers accurate viewing data, hot off the box, what good is the decades-old method of measuring TV audiences using panels of viewers?

That is a question both Rentrak and Nielsen are hoping to address – the former by merging with comScore, and the latter by doubling its panel size.

READ MORE HERE.


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