Brian Lesser, CEO of GroupM North America, will speak at Programmatic IO on April 5 in San Francisco.
Marketers are under pressure to transform their businesses around digital while keeping costs low, so agencies have to evolve their business models to meet these demands. At GroupM, that evolution has played out with the launch of mPlatform, which makes technology and service offerings across the organization more available to clients on an a la carte basis.
“We need to be more modular and flexible in our business model,” said GroupM North American CEO Brian Lesser. “And we need to push toward performance-based compensation so we can drive toward value for our clients.” Lesser spoke about [m]PLATFORM with AdExchanger.
Read more from AdExchanger here.