Brian Wieser, Global President of Business Intelligence, will be speaking at the Future of TV Advertising Global in London on the future of brands and brand growth. His session will overview:
~ The fundamental purpose of brands and whether we still need them, especially if AI-enabled digital assistants start recommending what to buy.
~ Whether brands still need paid media, excess share of voice, emotional connections and reach into occasional users in order to grow.
~ The GroupM view on balanced brand/activation media investment – are too many brands focusing too hard on the short-term, and is there an effectiveness crisis?
~ Testing the theory that you build brands on Experience; How far DTC brands can grow without traditional media; Why brands still need agencies.
~ How brands can find opportunities in an economic downturn, like growing share of voice when others are reducing their media spend.
For more information, please the event website here.