July 20, 2015

Catching Up with Medialets and Their Unprecedented MRC Accreditation

There have been several changes at Medialets in the three months since WPP snapped up the mobile ad platform.

It’s got a new chief exec – COO Richy Glassberg took over as CEO from Eric Litman, who remains involved in the company as chairman – and it’s doubling down on its Media Ratings Council (MRC) accreditations.

READ MORE HERE. 


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