CEO of Finecast Jakob Nielsen Moderated CES 2019 Panel on Addressable and Advanced TV

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Data is transforming the TV landscape, forging new opportunities for Addressable and Advanced TV. However, measurement is still fragmented. Campaigns are still siloed, and, tech giants continue challenging norms.  Jakob Nielsen moderated a panel with Top TV marketers from Comcast, Samsung, NCC Media and Xandr on the present and future of TV.  

You can watch the full discussion here.

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