January 12, 2016

CES 2016: Maxus says this time…it’s personal

What’s Changed

Content stokes tech.  While we all come to CES to embrace our inner geek — and thrill at devices for both the near and distant future — what’s often missing is how great content can bring all these technologies to life for the average person.  The consumer adoption curve is always accelerated when consumers can see how new tech fits into their lives, and bridges the gap from science fiction to everyday use.  Last year we embraced augmented and virtual reality, self-driving cars, wearable health devices, and of course, drones.

This year — in order to lead our clients through all this change — I looked for the content creators and tech brands that are going to instead help us bring this new tech into the daily habits of consumers. In fact we found them and they were everywhere. 



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