September 17, 2015

Chief Digital Officer, Rob Norman Keynotes DMEXCO 2015

The Rise of the App Ecosystem; the End of Fragmentation and a Return to Scarcity -- Apps have taken over the Internet and can be found everywhere, from smartphones to watches, TVs, and cars. They have become the principal interface to content and services. How do brands deal with a return to scarcity after two decades of infinite supply? GroupM’s Chief Digital Officer Rob Norman guides you through the digital media ecosystem in an entertaining speech.


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