Mindshare North America has appointed Christine Peterson to managing director, digital investment lead for its U.S. operations. She replaces Jon Hsia, who left for Snapchat in October. Peterson is tasked with leading the team that is responsible for digital trading, ensuring viewability standards, and programmatic across the agency’s U.S. portfolio of clients, which include Unilever, General Mills, American Express and many others. Just last week, Mindshare won the $135 million Tyson Foods assignment. Peterson will also lead the agency’s collaboration effort with GroupM’s [m]Platform, the recently unveiled roll-up of its ad technology, data and consumer insights capabilities into a single suite of capabilities.
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