传立中国在全球媒介代理商排名中荣获第三名

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Mindshare China was ranked a top three media agency globally in the 2019 WARC Media100, Gunn Report successor, an annual ranking of the world’s most awarded and recognized marketing campaigns and companies. 

在权威媒体WARC 发布的 WARC Media 100最佳媒介代理商排行榜单中,传立中国名列全球第三名。这份榜单是关于年度最佳代理商和市场营销活动的排行榜,它的前身是Gunn Report。

Mindshare is the only China media agency listed in Top 10, and the #1 ranked agency across APAC.

传立中国是唯一位列前十的中国代理商,也是全亚太区排名最高的代理公司。

WARC’s rigorous ranking methodology includes the results of media awards, industry poll from senior media executives globally, and market sizing over the previous calendar year.

WARC排行榜根据严谨的评分标准得来,包括过去一年间公司所获得的奖项、行业全球高层的访谈以及市场规模等。

Only six campaigns from China were listed at Top 100 campaigns worldwide, four of which were from Mindshare China:  KFC’s “Turning KFC into Gamers’ Playground” and Uniqlo “Hijacking the World’s Biggest Shopping Festival” ranked #11 and #12 respectively, Nike “Got Next - High School Basketball League” ranked #32, and Uniqlo “Winover China Gifting Season” ranked #77.

中国一共只有6个市场营销案例被选入全球100大榜单,其中有四个案例来自传立中国,包括肯德基的“成为年轻人的游乐场”(排名第11),优衣库“颠覆世界最大购物节”(排名第12),耐克“Got Next- 耐克高中职业联赛”(排名第32),以及优衣库的“新春新礼送新年”(排名77)。

Earlier last week, Mindshare China was also listed #12 in WARC Effective 100 and became the only China agency listed across all creative, digital, and media agencies.

此外,在上周公布的WARC Effective 100榜单中,传立中国位列第12,成为了全球唯一一个跨创意、数字、和媒介的代理商榜单中的中国公司。

We are especially thrilled by WARC’s recognition of the great work coming out of China, as well as Mindshare’s passion for driving innovation in the market,” said Amrita Randhawa, CEO of Mindshare APAC. “This kind of consistent performance would not be possible without an incredible set of clients who wholeheartedly support our teams as they push boundaries.”

传立亚太区首席执行官安瑞桦表示:“我们对于WARC给予中国作品以及传立一直以来推动市场创新的激情的认可感到尤其高兴。一直以来我们持续获得的好成绩都是来自于客户的全力支持,推动着公司不断超越自我。”

 

Source: Warc Media 100

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