Diversity Inherent In Addressable TV: Finecast’s Harcus

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The promise of addressable TV – the technology which allows advertisers to reach individual households – may seem to be all about the targeting.

But true use of the opportunity is running wider than that.

This is according to one man whose addressable TV company is celebrating having achieved a depth of real use cases.

In 2017, WPP’s GroupM launched Finecast, aiming to “help advertisers address hard-to-reach TV viewers through a single access point with standardised measurement”, beginning in the UK and since launching in Australia.

Finecast aggregated video ad inventory in programming from some of the UK’s main commercial broadcasters, plus over most main set-top and over-the-top devices, from Sky’s satellite box to games consoles.

In this video interview with Beet.TV, Finecast UK MD Harry Harcus explains: “We were kind of a startup 18 months ago, but we’ve worked with 250 brands this year. We’ve run 2,500 campaigns. We’ve delivered almost three billion addressable TV impressions.

Please read and watch the full interview on Beet.TV here.

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