Do The Math: GroupM’s Castree Wants A Measurement Agreements

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How detailed do you want to be about the way you measure your media effectiveness? And how can you patch together technology infrastructure to get you there?

That was the subject of a conversation between Tim Castree, GroupM North America CEO, and Howard Shimmel, president of his own Janus Strategy & Insights at Beet Retreat in the City, “We’re Going Local!”.

Please watch the full interview on Beet.TV here

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