Dominic Proctor runs the world’s largest media agency, GroupM, which itself is the media arm of the advertising agency holding company behemoth, WPP. The company provides media placement and consulting services to three-quarters of the brands on the Forbes World’s Most Valuable Brands list, including several advertisers who spend several billion a year in measured media, including the likes of P&G, Unilever, Apple, Sony, ABinBev, Coca-Cola and Pepsi to name a few. GroupM’s collection of separate media organizations like Mindshare, MEC, Mediacom and Maxus, allows it to avoid conflicts with competitive brands. In all, some $100 billion in advertising flows through its placement services, accounting for nearly one out of every three media dollars in the world. In a business where scale matters, GroupM offers scale of staggering proportion.
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