Dominic Proctor: ‘We will become data management businesses’

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The rapid pace of change in media and marketing is going to require specialist agencies to engage “relentless collaboration”, according to GroupM’s global president Dominic Proctor.

To celebrate the tenth anniversary of the Festival of Media Global in Rome, Proctor – who attended that first event in Venice in 2007 – reflected on some of the issues driving the industry a decade ago.

These included the question of whether media agencies could reach the “top table” with clients, in wielding influence and becoming a trusted partner, and the growing role of data and content.

Read full piece at M&M Global 

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