If only software providers just did one thing anymore. The increasing pace with which ad-tech vendors have expanded on to each other’s turf is causing problems for ad agencies that want to use brands’ data more freely.
That is according to a leading executive from the world’s largest media-buying agency.
In this video interview with Beet.TV, Evan Hanlon, GroupM’s US chief strategy officer, says the “inherent competitive nature” of ad-tech firms was problematic.
Please watch the full interview on Beet.TV here.