The End Of ‘Point Solutions’?: GroupM’s Hanlon On Vendor Wars

  • Previous article
  • Next article
Thumbnail

If only software providers just did one thing anymore. The increasing pace with which ad-tech vendors have expanded on to each other’s turf is causing problems for ad agencies that want to use brands’ data more freely.

That is according to a leading executive from the world’s largest media-buying agency.

In this video interview with Beet.TV, Evan Hanlon, GroupM’s US chief strategy officer, says the “inherent competitive nature” of ad-tech firms was problematic.

Please watch the full interview on Beet.TV here.

  • Previous article
  • Next article