ESP Properties- the sports and entertainment programming specialist arm of GroupM, released the first edition of the entertainment marketing report Showbiz, The Indian Superpower. Segmented into three parts - film marketing, the celebrity aspect and content licensing - the first edition of the Showbiz report includes viewpoints of those who work to maximize brand value through film promotions.
The film entertainment industry is growing at 10% year on year in terms of the number of films released. This opens numerous marketing opportunities for brands through alliances and content licensing. In India, marketing budgets for films have grown from 5-6% of production budget, to 10-15%, which is closer to the global average.
Read more on The Economic Times here.